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Tel: 01929 424 673
Colours: White & Black Shirts, Black Shorts, Black &White Socks
Alternative Colours: Orange Shirts, Black Shorts, Orange Socks
Nickname: The Swans
Chairman: Mark Watson
Secretary: Mari Watson
Address: 2 Panorama Road, Swanage, BH19 2QT
Mobile: 07794 116375
League Champions 1957/58*, 1959/60*, 1960/61*, 1961/62*,
League Runners-up 1958/59*, 1962/63*
League Cup Winners: 2009/10
League Cup Runners-up 1959/60*
Trevor Williams Fair Play Cup 1999/00
By Road: Entering Swanage on the A351 (Wareham road), just after passing Swanage Middle School follow the road left into Victoria Avenue, go over the railway bridge and then take the 5th left (the turning before the sea front) into De Moulham Road. At end of this road is a car park off which is the ground.
FOOTBALL can be traced in Swanage back to 1898 when Swanage Albion Football Club were formed. The club played their home games at Swanage Middle School, starting off in The Dorset Junior League, progressing to the Dorset Senior League by the mid 1920’s. It was during this time that Swanage relocated to their current ground Days Park. The ground was named after James Day who was the mayor in Swanage at the time. The clubs name was also changed to Swanage Town.
By 1957 Swans, along with many other teams had become disillusioned at the Junior, Minor, Senior set up in Dorset football. So The Dorset Football Combination was formed and Swans under the Chairmanship of Stan Fordham went on to win 4 league titles in the first 5 years of the competition.
It was for the 1966/67 season that Swanage Town FC merged with Herston Rovers FC, taking its present day name of Swanage Town & Herston Football Club. Herston Rovers had actually joined the Dorset Combination League for the 1961/62 season, competing for five seasons alongside Swanage Town up to 1965/66. In 1976 the Swans joined the Western League (Division 1) and in 1986/87 the club gained promotion to the Western League Premier League as Division 1 champions. At this higher-level Swanage made steady progress finishing 11th, 10th and 9th in 1989/90.
The following season saw the club join the Wessex League, which had been founded in 1986. That first season (1990/91) in the Wessex saw the Runners-up spot gained, with the Swans also lifting the Dorset Senior Cup with a famous 1-0 victory over Southern League Weymouth. Despite this notable success, the club’s fortunes were to take a downturn, as the club finished the following seasons in 5th, 14th, 20th, 19th and finally bottom in 1995/96, conceding 138 goals and losing 30 out of the 40 league games - relegation back to the Dorset Combination resulted.
Back in the Dorset Combination, 1996/97 proved equally hard going as the club continued to struggle and finished fifth from bottom. Two more seasons of mediocrity ensued before they won promotion back to the Wessex League in 1999/2000, finishing third winning 23 games out of 36. There followed two unhappy seasons back in the Wessex League. 2000/01 saw Swans struggle to finish fourth from bottom and then the following season they finished in last place and were subsequently relegated back to the newly titled Dorset Premier League.
The clubs illustrious history at step 7 counted for nothing in 02/03 as the side suffered a second successive relegation. Swan’s started the 2003/04 season competing in the Dorset Senior League. This proved a blessing in disguise as the club re grouped, and finished third, gaining promotion back to the DPL, under the guidance of ex-player Gerald Dimarco.
Derek Beale with Jim Hollywood as his assistant then took over the management reigns and three steady seasons followed with creditable positions of 10th, 14th and 10th being attained. 2007/08 proved to be Beales last at the helm after a poor season saw Swans finish bottom of The DPL but avoided relegation as no clubs were promoted from the DSL.
2008/09 saw the appointment of a new manager, ex-Poole Borough boss Jason Phillips and a marked improvement in performances with the Swans finishing back in the top half of the table in 7th position. After a near twenty year wait, silverware returned to the Day's Park trophy cabinet in 2009/10 - Swans defeated Westland Sports 3-0 in The DPL League Cup Final at Dorchester's Avenue Stadium. The Club also played in The FA Vase losing to Plymouth Parkway in a replay. The side also achieved a fourth place DPL League finish.
Season 2010/11 saw Paul Whitton take over as first team boss after Phillips had resigned when the majority of his squad left Day’s Park. A highly forgettable season saw Swans exit the FA Vase at the hands of Keynsham Town and the side’s defence of the League Cup was ended by Hamworthy Recreation in the First Round. After spending most of the League campaign entrenched in a relegation battle, two wins in the final two matches of the season saw the side escape the drop.